A few years ago, content marketing was pretty straightforward. Just start a blog. As long as you had content, you were good to go. Carefree. Did the content suck? Perhaps. But who cared? It was happy and it worked. You had traffic. You were Jewelry Retouching ranking for keywords. You were fine. The blog just had to do its thing. My, how times have changed. That blog that used to work – not to mention all those inbound links from sites like ArticlesBase.com – no longer works. In fact, if you're not so lucky, you've actually been hit with an algorithmic penalty for Jewelry Retouching all those inbound links. Who thought your noble content marketing efforts would cause you such heartbreak? Luckily, smart marketers have figured out a lot of what users are looking for and how to satisfy demand.
We know that: Content marketing requires more than 200-word pages cobbled together with article spinners. Visual content is important. Too much content can be a bad thing. Basically, we're getting better at content marketing. But as optimistic Jewelry Retouching as this development is, we still need to make progress. Specifically, we need to revisit the idea of a blog. And not just any blog, but the B2B blog. Why B2B? Because B2B blogging is Jewelry Retouching notoriously difficult. They often fail a few weeks after launch. Articles are usually written in a boring way. Most of the time they just don't work. What I'm offering is a new way to grow a top B2B blog. A few preliminary remarks are in order.
This is not a technical article. I won't show you how to register your domain, set up a WordPress blog, and add content. It's not a SEO issue. You Jewelry Retouching have mastered the basics of SEO. It is for B2B industries. If you sell sneakers to urban teenagers, good for you. Here, however, this advice only applies to business-to-business sales. These are Jewelry Retouching the big ideas of the blog, not the substantive details. Bringing up a subject of this magnitude is like trying to hug a blue whale. It's a little slippery and big. In approaching the blue whale of B2B blogging, I go from a particular angle . My angle? The main pillars of the B2B blog. Browse the main titles below and you'll get the idea. Finally, I'm going to make a promise.